The current issue of Contagious Magazine did an article on Research and Development, which included the Lab. They talked about agencies creating an R&D initiative, a space/mentality for free thinking, fast prototyping, and experimentation. This idea of R&D will be part of the creative process.
Recently apple released a job posting for a User Interface Designer / Prototyper. It was amazing to see that required skills listed were Openframeworks and Processing. Evan a large company like Apple see the need for this new way of creative thinking.
I also noticed that the Magazine featured the Night Lights project. This is a piece I did with yesyesno in New Zealand a few months ago.